Instagram is relatively new, compared to Facebook, Youtube, and Twitter at least.

However, like these services, it has its own unique niche/target market.

Facebook is about community. Twitter is about rapid communication on virtually anything.

Youtube is about show and tell.

Instagram however is show and tell, but with a difference.

As a pictorial service, it’s about capturing special moments, and sharing these with others.

Prominent local examples are:

Ms. Hema Ramkissoon – Presenter/Producer  – The Morning Brew (CNC3)

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Mr. Keshorn Walcott – Olympic Champion (soon hopefully BACK TO BACK Olympic Champion) Javelin thrower 

hema ramkissoon

Ms. Destra Garcia – Soca Singer

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We can see how these celebrities share both personal and professional moments, engage with their fans, and allow fans to see them in their own spaces.

This brings engagement up close and personal, to see a noted figure’s humanity.

Is there a lesson here then for firms?

There are several:

  • For firms selling tangible goods, or aesthetic items, Instagram is perfect.

 

  • Showcasing events, corporate figures, and special occasions.

 

  • Referencing promotions and new products

 

Instagram is well-used by individuals, but not so much by T&T firms. However, it is an avenue that firms can look at to promote engagement.

An example is here:

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The Institute of Defensive Driving is a firm dedicated to driver training, based in T&T and has a portfolio of recent events online. It’s therefore an apt tool to use in showcasing, and visually engaging with others.